Podcast Visibility Optimization

How to boost your podcast audience

After starting a podcast, many producers are surprised by how few listeners they get at the beginning and find it harder than expected to get more than a few hundreds listeners a month. So what can you do to attract new podcast listeners ? Here are a few tips to grow your podcast audience. Produce…  Read more...

Podcast Visibility Optimization

8 Tips to Find the Best Keywords for Your Podcast

For a website, everybody knows you have to optimize your page for SEO. But for podcasting, producers should also look for the best keywords for podcasts. Here are a few tips that might help increase the visibility of your podcast. 1. Analyze top podcast names, subtitles, and descriptions There are more than 3.2 million podcasts…  Read more...

Podcast Visibility Optimization

Podcast Discovery & Consumption – Fall 2021 Report

In Fall 2021, we at Voxalyze conducted a Podcast Discovery & Consumption report to understand better how users discover and consume podcasts. We surveyed listeners across four countries (USA, UK, France, Germany) to assess local differences. In this article, we will uncover seven learnings and their practical implication on growing your podcast’s audience. 1. Consider…  Read more...

Podcast Visibility Optimization

Copywriting for Podcasts

Copywriting is a tough job: while easy to learn, it is hard to master. This article will explore some of the common mistakes when writing copies for your podcast from a Podcast Visibility Optimization (PVO) point of view. What is copywriting for podcasts? Copywriting refers to writing texts used on web pages, advertisements, marketing campaigns,…  Read more...

Podcast Visibility Optimization

Long-Tail Keywords for Podcasts: how to leverage them to grow your Audience

You probably came across the term long-tail keywords when looking at Search Engine Optimization (SEO) or Podcast Visibility Optimization (PVO) recommendations. But what are long-tail keywords exactly? How to find those and incorporate them into your PVO strategy? What are long-tail keywords? Put simply, long-tail keywords are longer and more specific keywords phrases that listeners…  Read more...

Podcast Visibility Optimization

The Podcast Visibility Optimization Stack 2021

The Podcast Visibility Optimization Stack is a cheat sheet for podcast producers and marketers wanting to understand better the levers they can pull to improve the visibility of their audio content on the podcast platforms (Apple Podcasts, Spotify, Google Podcasts....etc.) PVO (Podcast Visibility Optimization) has plenty of similarities with both SEO (Search Engine Optimization) and…  Read more...

Podcast Visibility Optimization

How to promote your Podcast on a budget

You are having trouble growing the audience of your podcast and you don't want to rely on expensive paid ads? Then this guide on how to promote your podcast on a budget by leveraging social media, Search Engine Optimization (SEO), and Podcast Visibility Optimization (PVO) is for you. Podcast - a booming industry Screen time…  Read more...

Podcast Visibility Optimization

Podcast Glossary – all the terms and jargon explained

For those new to podcasting and not familiar with all the terms, jargon, lingo, and slang, this podcast glossary is for you. And for those with some podcasting experience, this is always a good refresher. [caption id="attachment_2109" align="aligncenter" width="436"] The world of podcasts.[/caption] Audiocast A type of audio file that is available in digital format…  Read more...

Podcast Visibility Optimization

How to choose the best keywords for your Podcast

You are now familiar with Podcast Visibility Optimization and the different levers you could pull to boost the visibility of your podcast. In this article, you’ll learn how to build a robust keyword set that will boost your keyword rankings, podcast visibility and ultimately downloads and listens. Let’s get started. How do people discover podcasts? When it…  Read more...

Podcast Growth Stories Podcast Visibility Optimization

Grow the audience of your podcast by 24% in two weeks – The B2B Sales Podcast

The B2B Sales Podcast is one of the leading sources of information on B2B sales and helps Sales Development Reps (SDR), Account Executives (AE), or anyone in sales management discover new tactics and implement them within their sales organizations. The Podcast is run and managed by SalesLabs and co-hosted by Thibaut, the founder and CEO…  Read more...