Podcast Visibility Optimization

The Podcast Visibility Optimization Stack 2021

The Podcast Visibility Optimization Stack is a cheat sheet for podcast producers and marketers wanting to understand better the levers they can pull to improve the visibility of their audio content on the podcast platforms (Apple Podcasts, Spotify, Google Podcasts....etc.) PVO (Podcast Visibility Optimization) has plenty of similarities with both SEO (Search Engine Optimization) and…  Read more...

Podcast Visibility Optimization

How to promote your Podcast on a budget

You are having trouble growing the audience of your podcast and you don't want to rely on expensive paid ads? Then this guide on how to promote your podcast on a budget by leveraging social media, Search Engine Optimization (SEO), and Podcast Visibility Optimization (PVO) is for you. Podcast - a booming industry Screen time…  Read more...

Podcast Visibility Optimization

Podcast Glossary – all the terms and jargon explained

For those new to podcasting and not familiar with all the terms, jargon, lingo, and slang, this podcast glossary is for you. And for those with some podcasting experience, this is always a good refresher. [caption id="attachment_2109" align="aligncenter" width="436"] The world of podcasts.[/caption] Audiocast A type of audio file that is available in digital format…  Read more...

Podcast Visibility Optimization

What is Podcast Visibility Optimization? Why is it important?

What is Podcast Visibility Optimization? Podcast Visibility Optimization (PVO) is the process of improving the visibility of a given podcast on audio platforms such as Apple Podcasts, Spotify, Google Podcast, Deezer, Stitcher....etc so that their search engines show it as a top result for the search of a certain keyword. Search is paramount to podcast…  Read more...